Pure Michigan Pledge
The Michigan Hospitality & Tourism Alliance has formed a united voice with a target to secure $50 million for Pure Michigan funding. If you support this funding of Pure Michigan, please complete the form below to add to the Alliance's unified voice.
The Pure Michigan campaign's economic impact is undeniable. The tourism results can generate $48.5 billion in economic impact, create 324,000 jobs, and pump $3.2 million in taxes back into local communities. The ROI on Pure Michigan is about $11.16 for every $1. Even more, with Michigan's population a top priority for all, the Pure Michigan campaign is needed to reinvent and exhibit Michigan's reputation as a beautiful, opportunity-filled state to work, play, and live.
Nearby Midwest states are overwhelmingly out-funding Michigan in marketing campaigns and promotions for tourism, meaning more national awareness of the other side of the Great Lakes instead of the Great Lakes State itself. In their 2023-2025 budgets, Minnesota and Wisconsin each allocated about $41 million and $67.4 million, to spreading the word about their states. Not supporting our own campaigns to be competitive with surrounding states threatens to take Michigan's tourism promotion off the map. A Pure Michigan allocation of $50 million is necessary to stay competitive and to keep travelers coming to Michigan.
The Pure Michigan campaign's economic impact is undeniable. The tourism results can generate $48.5 billion in economic impact, create 324,000 jobs, and pump $3.2 million in taxes back into local communities. The ROI on Pure Michigan is about $11.16 for every $1. Even more, with Michigan's population a top priority for all, the Pure Michigan campaign is needed to reinvent and exhibit Michigan's reputation as a beautiful, opportunity-filled state to work, play, and live.
Nearby Midwest states are overwhelmingly out-funding Michigan in marketing campaigns and promotions for tourism, meaning more national awareness of the other side of the Great Lakes instead of the Great Lakes State itself. In their 2023-2025 budgets, Minnesota and Wisconsin each allocated about $41 million and $67.4 million, to spreading the word about their states. Not supporting our own campaigns to be competitive with surrounding states threatens to take Michigan's tourism promotion off the map. A Pure Michigan allocation of $50 million is necessary to stay competitive and to keep travelers coming to Michigan.